Canada's GEO Agency

When AI Answers, Will It Name Your Firm?

Citation North helps Canadian professional services firms get cited, recommended, and trusted by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

Get Your AI Visibility Snapshot See How It Works

Results in 2 business days

The Problem

Your Clients Are Asking AI for Recommendations. Is AI Recommending You?

More than 40% of consumers now use AI tools like ChatGPT and Perplexity to research professional services before making contact. When someone asks "Who is the best employment lawyer in Vancouver?" — your firm is either in the answer or it isn't.

There is no page 2.

AI platforms curate a short list of firms they understand and trust. If your firm hasn't structured its online presence for AI comprehension, it's invisible — regardless of how good your Google rankings are. Generative Engine Optimization (GEO) is how you change that.

ChatGPT

You: Who are the best employment lawyers in Vancouver, BC?

ChatGPT

Here are some well-regarded employment law firms in Vancouver, BC:

  1. 1. Your Firm Here — known for representing employees in wrongful dismissal and workplace discrimination cases across BC.
  2. 2. Competitor Firm A — general employment and labour law.
  3. 3. Competitor Firm B — workplace law and HR advisory.
  4. 4. Competitor Firm C

Without GEO, your firm doesn't appear here.

Illustrative example. GEO positions your firm at the top of AI responses.

What We Do

Three Workstreams. One Outcome: AI Visibility.

Citation North's methodology combines technical structure, expert content, and strategic distribution to make your firm comprehensible, credible, and citable to AI platforms.

AI Visibility Auditing

We query AI platforms with the exact questions your clients ask, then score how often — and how prominently — you appear. Our proprietary V3 scoring algorithm tracks 15 queries across 4 tiers with inverse position weighting, giving you a precise AI Visibility Score out of 100.

View AI Visibility Snapshot →

AI-Optimised Content & Structure

We restructure your website, Schema.org markup, and content so AI models can confidently understand and cite your expertise. Our approach prioritises clarity, entity attribution, and structured comprehension over keyword optimisation alone. This includes heading hierarchy, JSON-LD implementation, llms.txt creation, and practitioner-attributed content that positions your lawyers and advisors as named, citable entities.

View AI Foundation Sprint →

Ongoing AI Citation Growth

We build and maintain your firm's authority across AI platforms with continuous content production, monthly visibility scorecards, directory citation building, and strategic media placements. AI visibility compounds — firms that start now are six months ahead of those that wait.

View AI Visibility Retainer →

Methodology

Why GEO Is Different from SEO

Two disciplines. Two different channels. Both now essential for professional services firms in Canada.

Traditional SEO Generative Engine Optimisation (GEO)
Optimise for Google's crawl-and-rank algorithm Optimise for how LLMs understand, classify, and recommend
Target keyword rankings on search results pages Target citation positions within AI-generated responses
Measure clicks, impressions, and organic traffic Measure citation frequency, position, sentiment, and share of voice
Compete for page 1 of 10 blue links Compete to be included in a curated AI answer — position 1, 2, or 3
Write content structured for keyword density and crawlers Write content structured for LLM comprehension and entity attribution
Build backlinks for PageRank authority Build entity signals across directories, media, and structured data

GEO doesn't replace SEO — it's the new layer your firm needs to stay visible as search evolves. The Canadian professional services firms investing in both now are building compounding advantages that will be very difficult to close later.

Our Process

How Citation North Builds Your AI Visibility

A structured four-stage engagement that moves from diagnosis to lasting authority.

Snapshot

We audit your AI visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. 15 queries, 4 tiers, inverse position scoring — every citation gap documented and benchmarked against your competitors.

Diagnose

We analyse exactly why AI cites — or ignores — your firm. Is it missing Schema.org markup? Anonymised practitioners? Thin content? Insufficient third-party citations? We build a prioritised strategy to fix the highest-impact gaps first.

Build

We implement structural fixes across your website, create AI-optimised content attributed to named practitioners, and distribute your firm's expertise through directories, media placements, and structured entity signals that LLMs trust.

Monitor

We track your AI Visibility Scores monthly across all platforms, adapt to changes in how LLMs process and recommend businesses, and compound your citation advantage over time. Your score goes up — and stays up.

Snapshot
Foundation Sprint
Visibility Retainer
Authority Programme

Why Citation North

Built for Canadian Professional Services

Citation North is based in Vancouver, BC, and built specifically for the Canadian market. We understand Law Society advertising rules, PIPEDA privacy requirements, and the competitive dynamics of Canadian professional services. While most GEO agencies operate out of the US or UK and apply generic methodologies, we know your market because we're in it — and we understand the nuanced behaviour of Canadian buyers in high-consideration professional services categories.

We work with firms across Canada — from Vancouver and Calgary to Toronto, Ottawa, and Montréal. Canadian professional services have distinct regulatory, cultural, and competitive realities that generic offshore GEO agencies simply don't account for. The colour of the market here — from provincial Law Society rules to French-language considerations in Québec — requires expertise that only a Canadian-focused agency can provide.

Headquartered

Vancouver, BC

Focus

Canada-Only

Compliance

PIPEDA-Aware

Markets Served

5+ Cities

Cities We Serve

Vancouver Toronto Calgary Ottawa Montréal

FAQ

Common Questions About GEO

Everything Canadian professional services firms ask before starting with Citation North.

GEO is the practice of optimising your business to appear in AI-generated search responses from ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Unlike SEO, which focuses on search engine results pages, GEO focuses on being cited and recommended when AI answers questions about your industry. For a law firm in Vancouver, that means appearing when someone asks an AI platform for a lawyer recommendation — not just ranking on page 1 of Google.
SEO optimises for search engine algorithms and keyword rankings. GEO optimises for how large language models understand, classify, and recommend businesses. The tactics differ significantly: SEO prioritises backlinks and keyword density; GEO prioritises Schema.org structured data, entity attribution, definitiveness of statements, and third-party citations in AI-accessible sources. Both matter — but as AI research grows, GEO is becoming the critical new layer that most Canadian firms haven't addressed yet.
When a prospective client asks ChatGPT "Who is the best employment lawyer in Vancouver?" — your firm is either named in the response or it isn't. Unlike Google, there's no page 2 in AI search. AI platforms present a short, curated recommendation list. Law firms that appear in those lists will capture high-intent clients who have already decided to hire a lawyer. Early movers who invest in AI visibility now build citation advantages that compound over time — making it progressively harder for late adopters to catch up.
We run 15 carefully designed queries across multiple AI platforms — ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — and score your firm's citation position using inverse position weighting (position #1 = 15 pts, position #15 = 1 pt). The result is an AI Visibility Score out of 100, broken down across four query tiers: List queries, Situational queries, Comparison queries, and Authority queries. The score tells you exactly where you stand — and how you compare to competitors in your market and practice area.
Most firms see measurable improvement in AI citation rates within 60–90 days of implementing structural fixes and publishing optimised content. Schema.org implementation tends to show faster results; content-based authority building compounds over 3–6 months. We track score changes monthly so you can observe the behaviour of your visibility metrics over time. AI visibility is cumulative — the earlier you start, the more durable your advantage becomes. The firms investing now will be significantly harder to displace in 12 months. Our service centre is Vancouver, BC, but we manage campaigns for firms from coast to coast.
We launched with a focus on Canadian law firms — specifically employment, family, and immigration practices — because the high-intent nature of legal queries and the regulatory nuances of Law Society advertising rules make GEO particularly valuable in this space. But our methodology works for any professional services firm where reputation and expertise drive client decisions, including accounting firms, financial advisory practices, healthcare clinics, and architecture firms. If your clients choose you based on expertise and trust, GEO applies to your business.
Not replacing — augmenting. Data suggests AI tools are becoming the first step in research for a growing segment of consumers, especially for high-consideration decisions like choosing a lawyer or accountant. Google itself has integrated AI Overviews into its results, meaning that even traditional Google searches increasingly surface AI-generated content first. Smart firms optimise for both channels. GEO and SEO are complementary — Citation North's clients maintain their SEO investments while adding the AI visibility layer that their competitors haven't addressed yet.

Take the First Step

Find Out If AI Is Recommending Your Firm

Your AI Visibility Snapshot reveals exactly where you stand — which AI platforms cite you, which competitors they recommend instead, and what to fix first for maximum impact.

Request Your Snapshot

Results delivered within 2 business days · Questions? Contact us.

Citation North uses cookies and analytics to improve your experience. By continuing, you agree to our Privacy Policy. We do not sell your data.