GEO Resources
Insights
Citation North publishes practical intelligence on Generative Engine Optimization (GEO), AI visibility strategy, and the evolving landscape of AI-driven search in Canada. These articles are written for Canadian professional services firms — law firms, accountants, financial advisors, and healthcare practices — who want to understand how ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews decide which businesses to recommend, and what to do about it.
GEO Fundamentals
What Is Generative Engine Optimization (GEO)? A Guide for Canadian Businesses
GEO is the practice of optimising your firm to be cited, recommended, and trusted in AI-generated search responses. This guide explains what it is, how it differs from SEO, and why Canadian firms need it now.
Strategy
GEO vs SEO: Why Your Law Firm Needs Both
SEO and GEO serve different audiences — one optimises for search engine algorithms, the other for AI comprehension. Here's how they overlap, where they diverge, and how to prioritise investment in both.
GEO Fundamentals
How AI Platforms Choose Which Businesses to Recommend
Understanding why ChatGPT, Perplexity, Gemini, and Claude recommend some businesses and ignore others is the foundation of GEO strategy. This deep-dive covers LLM processing, structured data, entity authority, and invisibility causes.
Methodology
The AI Visibility Score: How We Measure What Matters
Citation North's proprietary AI Visibility Score is built on 15 queries, 4 tiers, and inverse position weighting across multiple platforms. This article explains the methodology behind the number on your Snapshot report.
Strategy
5 Reasons Your Firm Doesn't Appear in ChatGPT Recommendations
If your firm is invisible in AI responses, it's not random — there are identifiable structural and content reasons. Here are the five most common, and what to do about each one.
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Ready to See Where Your Firm Stands?
Your AI Visibility Snapshot reveals exactly how ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews see your firm — with a scored report, competitor benchmarking, and a 90-day roadmap.
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