GEO Services — Vancouver, BC

Our Services

Citation North is a Generative Engine Optimization (GEO) agency based in Vancouver, BC, offering a structured suite of services designed to make Canadian professional services firms — law firms, accounting practices, financial advisors, and healthcare providers — visible, cited, and recommended by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Our four-service offer stack takes firms from baseline measurement through to category dominance, with each stage building on the last.

Start with a Snapshot View Service Progression

Results within 2 business days · Canadian firm specialists

The Citation North Client Journey

A Clear Path from Invisible to Authoritative

Every firm begins with measurement. From there, the path moves through implementation, sustained growth, and — for the firms that commit — genuine category authority.

Step 1 Snapshot
Step 2 Sprint
Step 3 Retainer
Step 4 Authority

Most firms begin with a Snapshot. Many move to a Retainer. Authority Programme clients are invited based on fit.

Service 01 · Entry Offer

AI Visibility Snapshot

One-time audit · Results in 2 business days

"You don't know whether AI recommends your firm, who it recommends instead, or why — and every day that passes, a competitor may be building an advantage you can't see."

The AI Visibility Snapshot is Citation North's foundational audit — a precise, methodology-driven assessment of how your firm currently appears (or fails to appear) in AI-generated responses across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. It is the intelligence layer that makes every subsequent decision data-driven.

What You Receive

  • Overall AI Visibility Score out of 100, calculated across 15 queries and 4 query tiers
  • Competitor benchmarking leaderboard — see exactly where your firm ranks against local competitors in AI responses
  • Query-by-query citation breakdown showing where you appear, at what position, and how often
  • Platform analysis across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews
  • Priority fix list — the structural, content, and distribution gaps most limiting your visibility
  • 90-day GEO roadmap with sequenced recommendations

Who This Is For

The Snapshot is ideal for any Canadian professional services firm — law firms, accountants, financial advisors, healthcare practices — that wants to understand their current position in AI search before committing to implementation work.

Less than the cost of a single billable hour for most professionals — for intelligence that could reshape how AI sees your firm for years.

Request Your Snapshot
Service 02 · One-Time Implementation

AI Foundation Sprint

One-time project · 4–6 weeks · Fixed scope

"Your firm has genuine expertise — decades of practice, real results, named practitioners — but AI platforms can't see any of it because it's not structured, marked up, or distributed in ways LLMs can process."

The AI Foundation Sprint fixes the structural problems that prevent AI from understanding and citing your firm. It is a one-time, fixed-scope engagement that establishes the GEO foundations — machine-readable markup, content architecture, technical implementation — required for every subsequent visibility initiative to work.

Sprint Deliverables

  • Full GEO strategy document: 8-step, platform-by-platform action plan
  • Website machine-readability audit with all identified issues remediated
  • Schema.org JSON-LD implementation: LocalBusiness, ProfessionalService, Person, FAQPage, BreadcrumbList
  • Heading hierarchy restructure across all key service and practice area pages
  • Google Business Profile optimisation for AI and local search
  • AI-friendly content templates for ongoing use
  • llms.txt file creation — the AI-native site summary document

The Four-to-Six Week Timeline

1

Discovery & Audit

Current state analysis, platform testing, gap identification

2

Schema & Technical

Full JSON-LD implementation, heading structure, metadata

3

Content & Distribution

Content templates, GBP optimisation, llms.txt creation

4

Strategy Handoff

Full GEO strategy document, 90-day next steps, team briefing

Learn About the Sprint
Service 03 · Ongoing Management · Most Common Path

AI Visibility Retainer

12-month commitment

Month-to-month

"AI visibility isn't a switch you flip — it compounds. Firms that make a one-time fix and stop are outpaced by competitors who invest consistently. The question isn't whether to build citation authority; it's whether you start now or in six months."

The AI Visibility Retainer is Citation North's core ongoing service — a monthly programme that combines systematic visibility measurement, high-value content production, citation building, and strategic oversight. Every month, your firm's AI citation position is tracked, content is produced, and the strategy adapts to platform changes and competitive moves.

Monthly Deliverables

  • Monthly AI visibility scorecard: 15 queries × all major platforms, score trends
  • 2 long-form content pieces per month (practitioner interview-based article + authority piece)
  • Review strategy coaching to improve star ratings and sentiment signals
  • Schema markup maintenance and updates as content evolves
  • 2–3 directory citation placements per month across relevant Canadian directories
  • 45-minute monthly strategy call with your account lead
  • Slack channel access for ongoing questions and updates

Why Compounding Matters

AI models weight recency, authority breadth, and citation frequency. A firm with six months of consistent content publication, structured data maintenance, and directory distribution develops a substantially stronger citation profile than a firm that implemented fixes once and stopped.

The firm that starts now is six months ahead of the firm that starts in October — and citation advantages, once established, are difficult for competitors to close quickly.

Explore the Retainer
Service 04 · Premium Tier · For Established Firms

AI Authority Programme

6–12 month minimum · By invitation or consultation

"You don't want to appear occasionally in AI responses — you want to be the default recommendation. When someone in your city asks ChatGPT for the best firm in your practice area, the answer should be your firm, consistently, across every platform."

The AI Authority Programme is Citation North's premium engagement — designed for established Canadian professional services firms with the ambition and capacity to become the category-defining recommendation in their practice area and market. It combines everything in the Retainer with media placement campaigns, competitor displacement strategy, and expanded share-of-voice tracking across 60 monitored queries.

Authority Programme Scope

  • Everything included in the AI Visibility Retainer
  • Quarterly thought leadership research piece (original research or survey-based)
  • 3–5 media placements per quarter in Canadian legal/industry publications
  • Competitor displacement strategy with specific counter-positioning
  • Share-of-voice tracking across 60 queries (vs. 15 in Retainer)
  • Bi-weekly strategy calls with senior account leadership
  • Custom monitoring dashboard with real-time citation tracking

Is This Right for Your Firm?

The Authority Programme is designed for firms with $3M+ in annual revenue that are ready to invest in category dominance rather than incremental visibility improvements. These are typically firms with 10+ fee earners, established marketing budgets, and partners who understand that AI visibility is a strategic asset, not a line item.

The natural path to the Authority Programme is Snapshot → Retainer for 6–9 months → upgrade by mutual agreement. We rarely lead with it — we earn the right to offer it through demonstrated results.

Explore the Programme

Why These Services Exist

GEO Is a Different Discipline from SEO

Understanding the distinction helps clarify why traditional SEO alone no longer captures the full picture of how clients find professional services firms.

Dimension Traditional SEO Generative Engine Optimization (GEO)
Optimisation target Google's algorithm and keyword rankings How LLMs understand, classify, and recommend businesses
Success metric Click-through rate, page 1 rankings Citation frequency, position, and sentiment in AI responses
Content strategy Keyword density, meta tags, backlinks Entity-dense prose, structured data, practitioner attribution
Measurement Google Search Console, rank trackers Direct AI platform querying with inverse position scoring
Competitive landscape Compete for page 1 positions Compete to be named in the answer — there is no page 2
Timeline 3–6 months for ranking movement 60–90 days for measurable citation improvement post-Sprint

GEO doesn't replace SEO — it's the critical new layer your firm needs as AI research becomes the first step in client decision-making.

Not Sure Where to Start?

Start with the Snapshot

Every firm we work with begins by understanding where they actually stand. The AI Visibility Snapshot gives you precise, platform-verified intelligence — your score, your competitors' scores, the specific queries where you're invisible, and the exact fixes that will move the needle most. It takes two business days. It's the least expensive decision you can make before committing to implementation work.

Request Your Snapshot Talk to the Team First

Results delivered within 2 business days · 5-page intelligence report · No ongoing commitment required

Common Questions

Frequently Asked Questions

Citation North offers four services structured as a progression: the AI Visibility Snapshot, the AI Foundation Sprint, the AI Visibility Retainer, and the AI Authority Programme. Most firms begin with the Snapshot.
Start with the AI Visibility Snapshot. For you receive a complete audit of your current AI visibility — your score out of 100, competitor benchmarking, query-by-query breakdown across four tiers, and a 90-day priority roadmap. It's the intelligence layer that makes every subsequent decision data-driven rather than speculative.
Most firms see measurable improvement in AI citation rates within 60–90 days of completing the Foundation Sprint and beginning content publication. Structural fixes (Schema markup, heading hierarchy, machine-readability) can produce faster movement on technical signals. The compounding effects of the Retainer become statistically significant at three to six months.
We strongly recommend the Snapshot before any implementation work. It identifies precisely which queries you're missing, which competitors are outranking you on AI platforms, and which structural issues most constrain your visibility. Without that baseline, implementation priorities are speculative. for the clarity it provides before committing to a Sprint.
Yes. Citation North is based in Vancouver, BC, but serves professional services firms across Canada — including Toronto, Calgary, Ottawa, Edmonton, and Montreal. Our AI visibility methodology is market-aware and can be tailored to any Canadian city or province where your firm operates and competes for clients.

Find Out If AI Is Recommending Your Firm

Your AI Visibility Snapshot reveals exactly where your firm stands in AI-generated responses — and what to do about it.

Request Your Snapshot Contact Us

Results within 2 business days · Canadian firm specialists · Vancouver, BC

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