What is included in the AI Visibility Retainer each month?

Each month, the AI Visibility Retainer delivers: a full AI visibility scorecard (15 queries across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews), two long-form content pieces (a practitioner interview-based authority article and a strategic piece), review strategy coaching, Schema.org maintenance, 2–3 directory citation placements, a 45-minute strategy call, and Slack channel access.

How long before we see results from the Retainer?

Most firms see measurable score improvement within months 2–3 of the Retainer, assuming the AI Foundation Sprint has been completed. Firms that begin the Retainer with a strong technical foundation (Sprint-complete or equivalent) typically see their first double-digit score improvement by month 3. The compounding effects become most pronounced at months 6–12, where consistent citation accumulation and content authority create self-reinforcing visibility.

Do I need to have completed the Sprint before starting the Retainer?

The Retainer is most effective when built on a Sprint-complete technical foundation. However, firms can begin the Retainer without having completed the Sprint — in which case, the first month of Retainer work includes a technical audit and priority implementation as part of the monthly scope. The Snapshot is always the recommended first step.

Ongoing Management

AI Visibility Retainer

Q: Why does AI visibility need ongoing management?

AI platforms update their training data, weighting algorithms, and source preferences continuously. A one-time fix improves your baseline but doesn't build the compounding citation profile that makes a firm the consistent default recommendation. Monthly content publication, citation building, and schema maintenance compound over time in ways that single implementations cannot replicate.

Q: What is the difference between the 12-month and month-to-month retainer?

The 12-month retainer is the lower-cost option. The month-to-month retainer offers no commitment with no commitment beyond 30 days' notice. Both options include identical deliverables. We recommend the 12-month commitment because AI visibility compounds most significantly over sustained periods — the difference in results between 3 months and 12 months of consistent Retainer work is substantial.

Citation North's AI Visibility Retainer is a monthly GEO management programme for Canadian professional services firms that want to build — and sustain — genuine citation authority across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. AI visibility is not a problem you solve once. It compounds through consistent, strategic work.

Enquire About the Retainer Start with a Snapshot First

Full deliverables every month

Why Ongoing Matters

AI Visibility Compounds. One-Time Fixes Don't.

Citation North's AI Foundation Sprint fixes what's broken. But the Retainer is what builds what's next. Every month of consistent content publication, citation building, and schema maintenance creates a citation profile that's progressively harder for competitors to close.

AI platforms weight recency, breadth of entity coverage, and cross-source validation. A firm with a year of published authority content, accumulated directory citations, and continually maintained structured data creates a substantially stronger signal than one with one-time implementation and no ongoing presence.

The firm that starts now is six months ahead of the firm that starts in October — and citation advantages, once established, are difficult for competitors to close quickly.

Start with a Snapshot

Illustrative AI Visibility Score Growth — Retainer Client

Month 0

Month 3

Month 6

Month 9

Month 12

Illustrative example based on employment law firm in Vancouver. Actual results vary by starting position, competition level, and practice area.

Every Month, Without Fail

What Your Retainer Delivers

Seven monthly deliverables, every month. No skipped months, no partial billing, no ambiguity.

Monthly AI Visibility Scorecard

Your structured query set rerun across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — scored using the same V3 methodology as your initial Snapshot. Your month-over-month score trend, competitor position changes, and platform-specific movements are documented and delivered.

Covers: Overall score, platform breakdown, tier-by-tier analysis, competitor movement, month-on-month trend.

Two Long-Form Content Pieces Per Month

Two long-form authority pieces per month, produced through our structured practitioner-interview methodology. Each piece attributes expertise to a named practitioner and is built to function as an authoritative source AI platforms can cite.

Piece 1: a practitioner-attributed authority article. Piece 2: a strategic commentary or practice-area FAQ piece.

Review Strategy Coaching

Google reviews and third-party ratings are entity authority signals for AI platforms — particularly Gemini and Google AI Overviews. Each month, Citation North provides strategic guidance on review acquisition, response protocols, and sentiment management to strengthen your firm's aggregate review profile.

Covers: Review request scripts / Platform-specific strategy / Negative review management / Competitor review benchmarking

Schema Markup Maintenance

As your website evolves — new pages, new practitioners, updated service offerings — your Schema.org markup must stay current. Each month, Citation North reviews and updates your structured data to reflect any content changes and to incorporate emerging schema types as they become relevant to AI platform indexing.

Directory Citation Placements

Third-party citations are one of the three core workstreams of GEO. Each month, Citation North identifies, prepares, and submits your firm to a curated set of relevant Canadian directories, professional association listings, and industry publications. Over a 12-month Retainer, the accumulated citation depth is a meaningful compounding advantage.

Sources include: Legal directories, Canadian Lawyer, Law360 Canada, provincial bar associations, local business directories, Google Business Profile, industry-specific databases

45-Minute Monthly Strategy Call

A structured monthly call with your Citation North account lead to review scorecard results, discuss content direction for the coming month, address any platform changes affecting your visibility, and align on priorities. Recorded and summarised in writing for your records.

Dedicated Slack Channel Access

Retainer clients receive access to a dedicated Slack channel for ongoing questions, quick updates, and time-sensitive opportunities. Response time within 1 business day on business days. Not available on all plans — Retainer and Authority Programme only.

Sample Deliverable

Your Monthly AI Visibility Scorecard

Every month, your scorecard arrives in the first week of the month — tracking your score trend, competitor deltas, and platform movements.

CITATION NORTH · MONTHLY SCORECARD

Sample scorecard · client data redacted

This Month

57 +11 vs Feb

ChatGPT

52 +8

Perplexity

63 +15

Gemini

49 +9

Google AI

61 +12

This is a representative sample. Your actual scorecard will reflect your firm's specific metrics and practice area context.

Pricing

Two Ways to Retain Citation North

Same deliverables on both plans. The 12-month commitment reflects our shared investment in building your citation authority over time.

12-Month Commitment

CAD per month · Billed monthly

Monthly AI visibility scorecard
Two long-form authority pieces
Review strategy coaching
Schema markup maintenance
Monthly directory citation placements
45-min monthly strategy call
Dedicated Slack channel

Save $4,800 vs. month-to-month

Enquire About the Retainer

Month-to-Month

CAD per month · 30 days' notice

Monthly AI visibility scorecard
Two long-form authority pieces
Review strategy coaching
Schema markup maintenance
Monthly directory citation placements
45-min monthly strategy call
Dedicated Slack channel

Cancel with 30 days' written notice

Enquire About Month-to-Month

Not ready for a Retainer yet? Start with an AI Visibility Snapshot →

The natural progression for Retainer clients:

Snapshot → Sprint → Retainer → Authority Programme (6–9 months later, by mutual agreement)

Start: Snapshot Next: Authority Programme

Common Questions

AI Visibility Retainer — FAQs

What is included in the Retainer each month?

Every month: AI visibility scorecard (your structured query set across the platforms tracked), two long-form practitioner-attributed pieces, review strategy coaching, structured-data maintenance, directory citation placements, a 45-minute strategy call, and Slack channel access.

Why does AI visibility need ongoing management?

AI platforms continuously update their training data, source preferences, and weighting algorithms. A one-time implementation creates a foundation, but doesn't produce the citation depth that makes a firm the consistent default recommendation. Monthly content publication, citation building, and schema maintenance compound over time in ways a single project cannot replicate. Firms with 12 months of Retainer history have citation profiles that are fundamentally different from firms with sprint-only foundations.

How long before we see Retainer results?

Most firms with a Sprint-complete foundation see measurable score improvement in months 2–3. By month 6, the compounding effect of consistent content and citations becomes statistically meaningful. The most significant jumps typically occur between months 6 and 12, as citation breadth and content authority reach critical mass. Exact timelines depend on your starting position, competitive environment, and practice area.

What's the difference between the 12-month and month-to-month plans?

Both plans include identical monthly deliverables. The 12-month commitment is . The month-to-month plan isThe month-to-month plan offers 30 days' written notice required to cancel. We recommend the 12-month commitment for two reasons: AI visibility compounds most significantly over sustained periods, and the 12-month price reflects our shared investment in your firm's results.

Do I need the Sprint before starting the Retainer?

The Retainer is most effective on a Sprint-complete foundation. Firms starting the Retainer without a Sprint receive a technical audit and priority implementation in month one as part of their monthly scope. The result is a slightly slower start — but still significant progress. Regardless of path, the Snapshot is always the recommended first step so we have baseline measurements and competitive context from day one.

Start Building Your AI Citation Authority

The Retainer is most powerful when it begins with a clear measurement baseline. Start with a Snapshot — then we'll talk Retainer.

Start with a Snapshot Enquire About the Retainer

Next step: AI Authority Programme/mo →