How Visible Is Your Firm to AI?

Right now, prospective clients are asking ChatGPT, Perplexity, Claude, and Google AI Overviews which firm to call. Citation North's AI Visibility Snapshot tells you exactly where your firm appears in those responses — and, more importantly, where it doesn't.

5-page intelligence report · Delivered in 2 business days · No ongoing commitment

Every week you don't know your AI visibility score is a week your competitors may be building citation advantages. The Snapshot costs less than a single billable hour for most professionals.

What Your Snapshot Reveals

The Snapshot delivers four categories of intelligence, each designed to translate directly into prioritised action.

Your AI Visibility Score

A single number out of 100 — calibrated to your practice area and city, weighted across multiple platforms and the query types your prospects actually use. Not an estimate: a measurement.

Competitor Benchmarking

A ranked leaderboard showing how your firm compares to three to five local competitors on the same queries. See exactly which firms AI is recommending instead of yours, and by how much.

Query-by-Query Breakdown

Full per-query results across the platforms tested — whether you appeared, at what position, the exact language used, and how results differ from one platform to the next.

What to Fix First

A prioritised fix list identifying the structural gaps, content deficiencies, and distribution problems most limiting your AI visibility — ranked by expected impact. Plus a sequenced 90-day roadmap.

The Four-Tier Query Methodology

Citation North's AI Visibility Snapshot is built on a proprietary V3 scoring methodology. Our four-tier query model is calibrated to mirror how prospective clients actually research professional services firms in AI tools, and your citation position is scored using a position-weighted model that emphasises top-of-list answers.

Tier 1 · List High volume · Broad awareness

List queries are how most clients begin their research. They're asking AI to enumerate the best firms in a category. These queries test whether your firm is in the AI's working knowledge of your local market at all.

Tests whether your firm is in the AI's working knowledge of your local market when prospects ask broad "best in city" questions.
Tier 2 · Situational High intent · Problem-specific

Situational queries are asked by clients in a specific circumstance — they have a problem and need a recommendation. These are the highest-intent queries and test whether AI connects your firm's expertise to specific client situations.

Tests whether AI connects your firm's expertise to specific client situations — the moment a prospect has a real problem and is ready to engage.
Tier 3 · Comparison Mid-funnel · Evaluation stage

Comparison queries test AI's ability to differentiate your firm from specific competitors. Clients at this stage have narrowed their options and want nuanced evaluation. These queries reveal how AI characterises your relative strengths and weaknesses.

Tests how AI characterises your relative strengths when prospects have narrowed their options and want a nuanced comparison.
Tier 4 · Authority Brand equity · Reputation positioning

Authority queries test whether AI names your firm or your practitioners as the definitive answer — the leading, most respected, or most recommended option. These are the highest-value citations and the hardest to earn.

Tests whether AI names your firm or your practitioners as the definitive answer — the highest-value citations and the hardest to earn.

How the Score Is Calculated

Calibrated Query Set

A structured set of queries spanning all four tiers, calibrated to your practice area and city

Inverse Position Weighting

Top citations carry more weight than lower ones. Being first in an AI response matters disproportionately.

Multi-Platform

Scores averaged across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews

Comparable Score

The score is structured so your result is interpretable on its own and trackable over time

A Sample Snapshot Report

Your report covers your overall score, competitor leaderboard, query results, priority fixes, and roadmap. The example below is illustrative — client data is redacted.

CITATION NORTH

AI Visibility Snapshot

Sample report · Client and queries redacted

AI VISIBILITY SCORE

42 /100

STATUS

Partial Visibility

Full query set tested

Multiple platforms analysed

Competitor Leaderboard — Sample (your practice area · your city)

Firm A
78
Firm B
65
Your Firm
42
Firm C
31
Firm D
18

Query Results — Sample (full report covers your structured query set across all platforms tested)

Query Tier ChatGPT Perplexity Gemini
Best [practice area] in [city] List #3 #2 Not cited
[Specific situation] [practice area] [city] Situational Not cited #5 Not cited
Leading [practice area] [region] Authority Not cited Not cited Not cited

This is a representative sample. Client queries and competitor names are redacted; your Snapshot reports against your own practice area, city, and competitive set.

Your Snapshot Gives You Clarity. The Sprint Gives You Execution.

The Snapshot is complete intelligence — it tells you exactly where you stand, who's ahead of you, and what's holding you back. That intelligence becomes the brief for the AI Foundation Sprint: a four-to-six week implementation that fixes the structural, content, and technical issues your Snapshot identifies.

There is no pressure to proceed beyond the Snapshot. Some firms use the report to brief their internal team or existing web developer. Others engage Citation North for the Sprint. The Snapshot stands alone as a complete product.

1. AI Visibility Snapshot Measure, benchmark, prioritise → You are here
2. AI Foundation Sprint Fix structural issues, implement schema, build content
3. AI Visibility Retainer/mo Ongoing content, monitoring, citation growth

Start Your AI Visibility Audit

Complete the form below to request your AI Visibility Snapshot. We'll confirm receipt within one business day and deliver your 5-page report within two business days.

You'll receive a payment link and confirmation within 1 business day. Report delivered within 2 business days of payment.

AI Visibility Snapshot

CAD · One-time payment

  • Overall AI Visibility Score /100
  • Competitor benchmarking leaderboard
  • Per-query results across the AI platforms tested
  • Four-tier query breakdown (List, Situational, Comparison, Authority)
  • Priority fix list ranked by expected impact
  • 90-day GEO roadmap

Delivered within 2 business days of payment confirmation. Report is yours to keep and action independently.

Questions first?

We're happy to talk through whether the Snapshot is right for your firm. Email us at hello@citationnorth.ca or contact us directly.

Contact the Team

AI Visibility Snapshot — FAQs

The AI Visibility Snapshot is delivered within 2 business days of payment confirmation. The process involves running our structured query set across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, analysing competitor responses, scoring your position using our V3 methodology, and compiling the report. Rush delivery (24 hours) is available on request for an additional fee — email hello@citationnorth.ca.
We test across ChatGPT (OpenAI), Perplexity AI, Google Gemini, Claude (Anthropic), and Google AI Overviews — the five platforms driving the most professional services research queries in Canada. Platform coverage will expand as new AI search tools gain adoption in the Canadian market.
A low score is the most valuable outcome of the Snapshot. It means there are specific, identifiable, and fixable structural issues preventing AI from recognising and citing your firm. The Snapshot report's priority fix list and 90-day roadmap are specifically designed to address these gaps in the most impactful sequence. Most firms with scores below 30 see significant movement within 60–90 days of completing the Foundation Sprint. Low score = clear opportunity.
The scoring methodology is consistent across all firms. However, the specific queries are customised to your practice area(s), city, and competitive context. An employment law firm in Vancouver gets different queries than a financial advisory practice in Calgary. The tier structure (List, Situational, Comparison, Authority) and inverse position scoring algorithm are applied identically. This ensures your score is comparable across future Snapshot reports and meaningful as a benchmark over time.

Find Out If AI Is Recommending Your Firm

Your AI Visibility Snapshot delivers the exact intelligence you need to understand your position, benchmark against competitors, and know precisely what to fix first.

Delivered in 2 business days · Canadian professional services specialists · Based in Vancouver, BC